Advertising: Concept and Copy, Second Edition (Paperback)
September 21st, 2009 in Advertising |
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Review
Comprehensive…. A thorough and informative study. (Adbrands.net )Comprehensive…. A thorough and informative study. — Adbrands.netThe crisp writing style and attractive layout and photography make this book as appealing as the ads it describes…Highly recommended. (Choice )The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes…Highly recommended. — Choice, P. G. Kishel, Cypress College
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking (more…)
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