Advertising and Integrated Brand Promotion (Hardcover)
September 23rd, 2009 in Advertising |
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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
About the Author
Thomas C. O’Guinn is Professor of Marketing and Executive Director, Center for Brand and Product Management, University of Wisconsin-Madison. Prior to that, he was at the University of Illinois at Urbana-Champaign and served as a visiting scholar at UCLA, Duke, University of Utah, University of Innsbruck, and Dublin City University. He received his Ph.D. in Communications and his M.A. and B.S. in Mass Communications from the University of Texas at Austin. Professor O’Guinn is an award- winning teacher. His academic research has been heavily cited and honored several times with Best Contribution awards. He also has served as a consultant for many companies. He believes advertising is not only relevant and important (more…)
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